The Brand, The Logo.
As you gaze upon this shirt just so you know, You are looking at the first ever Shirt design that began CHLLEN on its journey.
Going back to the start, 3 Brand Logo Tees were made as samples, (Red, Blue and White)
They were taken on a Euro trip with the aim that if it grabbed someones attention and they asked about it. then it might be something more than just a shirt.
1 week in of a 3 month travel, a Fresh Red Brand Logo Tee appeared out of the dark suitcase, ready to spend its first days in the glorious European Weather.
Within a matter of hours a by stander asks what brand of shirt is that and where can they get it. With slight shock kicking in for how quickly this scenario had unfolded, The provided information was passed on. (that person became CHLLEN's first online customer)
Throughout Europe more people asked the same question and It was only on the way back to Australia that this Awesome Idea was going to be something more than just a Shirt.
Thanks for taking the time to read our story!
Model is wearing a XL and is 190cm tall
-Front logo print
-Carry the story with you
-100% Cotton for that snug comfy experience